Director of Copy (Luxury Beauty)
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Employment Type: Full-Time
Location: Hybrid, NYC
Salary: $160k
Overview
Lead brand voice and storytelling for a luxury beauty and lifestyle brand. You’ll shape messaging, guide campaign concepts, and produce polished copy across product launches, packaging, e-commerce, email, social, retail, and marketing.
Key Responsibilities
Develop brand voice, messaging frameworks, and editorial standards.
Lead copy from concept through final execution across channels.
Write and edit campaign, product, packaging, e-commerce, email, social, and retail copy.
Partner with creative, marketing, and product teams to translate insights into compelling consumer messaging.
Mentor writers and uphold a high standard of quality, consistency, and craft.
Qualifications
Extensive copywriting, editorial, content, or brand storytelling experience, including creative leadership.
Exceptional writing, editing, proofreading, and voice-development skills.
Portfolio demonstrating campaign work, product storytelling, and multi-channel execution.
Beauty, wellness, fashion, consumer lifestyle, or related experience preferred.
Strong cultural awareness, editorial judgment, and ability to manage multiple priorities.