Service & Experience Designer
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The Role
Accenture Song's Singapore Design & Digital Products practice works at the intersection of strategy, service design, interaction design, and product delivery. Our designers do not specialise narrowly: you will move between discovery and delivery, between policy and product, between enterprise platforms and citizen-facing services. You will work in multi-disciplinary consulting teams serving government, financial services, and enterprise clients , from across all other industries.
The Design Consultant role is for designers who can think like consultants without losing their craft. We hire across three career levels that share the same core expectations but differ in scope, autonomy, and influence.
What You Will Do
Across all three levels, Design Consultants are expected to do the following. Scope of ownership scales with level .
Discovery and Design Research
Plan and execute user research: interviews, contextual inquiry, usability testing, service safaris
Translate research findings into insights, not just observations, and connect them to design decisions
Facilitate co-creation workshops with clients and end users across industries
Use AI tools to accelerate synthesis: summarising interview transcripts, clustering themes, and generating first-draft insights for team review
Problem Framing and Strategy
Define design briefs from ambiguous inputs and reframe problems when the original framing is wrong
Apply systems and strategic thinking to frame issues across micro-interactions and macro service ecosystems
Use business design methods (business cases, opportunity sizing, KPIs, operating models) in service of design decisions
Use AI to rapidly explore problem framings, generate analogies across industries, and pressure-test proposed directions before committing
Interaction Design and Service Design
Design end-to-end user flows, information architectures, and interaction patterns across web, mobile, and enterprise platforms
Produce service blueprints, journey maps, and orchestration models that bridge frontstage experience and backstage operations
Work fluidly between low-fidelity concept sketches and high-fidelity interaction specs
Use AI-assisted prototyping tools to iterate interaction concepts faster and validate early with stakeholders
Visual Design
Deliver client-ready visual design work: consistent spacing, typographic hierarchy, colour , and component usage
Apply and extend design systems and component libraries with an eye for scalability
Use Figma AI features (Auto Layout, component suggestions, design-to-code) and generative tools to accelerate production without compromising quality
Client Delivery and Communication
Present your own work clearly in client reviews, design critiques, and steering committee sessions
Adapt your communication style to technical, business, and executive audiences
Anticipate risks, manage scope, and communicate timing expectations proactively
Use AI to prepare for workshops and client presentations: drafting agendas, generating stimulus material, and structuring narratives ahead of sessions
Collaboration and Craft
Work within multi-disciplinary project teams: strategists, technologists, business analysts, product owners
Give and receive rigorous design critiques without making them personal
Hold a point of view under pressure and choose your battles without losing the larger goal
Career Level Overview
At the entry level, you own your tasks, your quality, and your timelines. You execute with precision, flag blockers early, and approach each project as a participant who asks sharp questions and improves the process as you go.
At the mid level , you own a workstream within a project. You connect your output to the broader project goal, contribute to client-facing moments, and begin to frame problems, propose directions, and earn client trust as a contributor.
At the senior level, you own the design quality of the entire project. You direct the workstream, manage the client relationship day-to-day, mentor junior designers, and shape scope as the driver who leads workshops and holds the client relationship.
What We Value
We look for designers who produce work that is rational, intentional, and defensible — not just visually polished. You should be able to analyse a problem before proposing a solution, communicate your reasoning clearly to a mixed audience, and hold your position with confidence without losing the room. You are someone who is comfortable when the brief is incomplete, who takes feedback as information rather than criticism, and who understands that good design in a consulting context has to work for the business as much as it works for the user.
Strong-to-Haves
Experience in service design methods: journey mapping, service blueprinting, facilitation
Interaction design for enterprise or government platforms
Client-facing experience: presenting work, running workshops, handling stakeholder questions live
Familiarity with AI-assisted design workflows in Figma or adjacent tools
Background in consulting, agency, or in-house product teams with cross-functional delivery
Visual Design (Secondary, but Required )
Visual design is not the primary expectation for this role. That said, you should be able to produce client-ready visual work independently. A strong visual design specialist who cannot hold a discovery conversation or articulate business rationale is not a fit.
Can apply and extend an existing design system, not just use it
Comfortable working with brand guidelines and adapting visual language to new contexts
Aware of current visual trends and knows when they apply, and when they do not
Entry Level:
Portfolio bar
2+ years of design experience in a professional environment
Portfolio shows end-to-end design thinking: problem framing, process, decisions, outcome
At least one case with research and at least one with interaction design or service design deliverables
Work is clean, intentional, and clearly narrated; not just screenshots of final screens
Mid Level:
Portfolio bar
4+ years of design experience, including at least one consulting or multi-stakeholder engagement
Portfolio shows you can work across research, interaction design, service design, and visual design, even if your depth varies
At least one case where you navigated ambiguity, changed direction mid-project, or managed a difficult stakeholder dynamic
Evidence of cross-discipline collaboration, not just solo execution
Experience:
6+ years of design experience, with at least 2 years in a lead or principal role
Portfolio shows you have shaped the design direction of a project, not just executed it
Evidence of design leadership: how you gave direction, resolved competing priorities, raised quality
At least one case at the scale of a government, enterprise, or financial services engagement (or equivalent complexity)
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.