Sr Copywriter
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Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at accenture.com .
Role Summary
A Copy & Content Design Senior Analyst develops impactful communication that engages audiences and supports business goals, delivering effective messaging across channels and collaborating with cross-functional teams.
Adapts writing across formats and applies strong English and Spanish proficiency to translate, localize, and refine content accurately.
Ensures content quality through proofreading and tone alignment, understands project goals, and communicates clearly with stakeholders to deliver results.
Applies creativity, proactivity, and problem-solving to enhance content quality and add value to delivery.
Applies Generative AI in content workflows to enhance output quality, follow established standards, and ensure ethical, accurate, and effective communication aligned with business goals.
Key Responsibilities:
Applies strong understanding of copy to deliver relevant, effective messaging aligned with client objectives.
Creates content that attracts, informs, and engages audiences while delivering clear business value.
Collaborates with designers and program managers to deliver integrated and innovative solutions.
Produces and edits content across channels, including web, social, and business communications.
Works effectively with clients and multidisciplinary teams across industries.
Presents and defends proposals with clarity and confidence to internal teams and clients.
Solves client needs through strategic thinking and defined content approaches.
Tracks requirements, timelines, and deliverables with minimal supervision.
Collaborates with teams to drive innovation and support business and capability needs.
Applies Generative AI in content operations, following prompt standards, integrating AI into workflows, and delivering scalable, high-quality output aligned with business and responsible AI practices.
Applies Generative AI for content ideation using structured prompting to enhance efficiency and creativity.
Develops case studies on Generative AI projects, showcasing innovation, challenges, and measurable impact.
Ensures ethical and compliant use of Generative AI, maintaining content quality, accuracy, and integrity.
4 to 6 years of relevant experience in the field
Bachelor’s degree or greater in communications, advertising, languages, journalism or related fields
F luently speak English and Spanish to work with international teams from LATAM, North America and others
Demonstrate knowledge of various copywriting formats and tones
Advanced in digital campaign development and integrated communication execution
Advanced in website copy and multi-channel content creation
Advanced in scriptwriting for video, digital, and multimedia formats
Expert in thought leadership and long-form content support
Advanced in sales and compliance-driven content aligned with business objectives
Advanced in storytelling and narrative frameworks for brand positioning
Advanced in aligning content outputs with strategic business goals
About Accenture
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.