Head of Copy
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We’re looking for someone who obsesses over content the way most people obsess over their favourite shows.
You notice the details while doomscrolling -
how a hook lands in the first three seconds,
why one reel ad makes you stop and another doesn’t,
when a script feels written vs when it feels like a video,
and how storytelling shifts across formats like TVCs, reel ads, and long-form content.
You’ve probably written scripts yourself.
Maybe for brands, maybe for creators, maybe just for fun.
You’ve seen things not work — and more importantly, you’ve had opinions on why.
And at some point, you’ve gone from just writing…
to instinctively knowing what good writing looks like.
This role is for that shift.
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Role-type: Full-time, in-office
Location: Hebbal, Bengaluru
Seniority: 3–5 years of experience writing for content / ads / creators
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Key Responsibilities
1. Talent Assessment & Hiring
- Evaluate writing quality (strong vs. average vs. weak)
- Identify gaps in structure, hooks, and format understanding
- Play a key role in hiring decisions
2. Team Allocation
- Assign writers to IPs based on strengths and format fit
- Reallocate based on performance and output quality
3. Feedback & Development
- Be the primary point of contact for all writers
- Provide clear, actionable script feedback
- Step in with rewrites to demonstrate improvements
- Conduct regular 1:1s and guide growth
4. IP Support
- Diagnose why an IP isn’t working
- Collaborate with writers to fix scripts and improve performance
- Support new IPs in early stages
5. Quality Gatekeeping
- Maintain high standards across TVCs, reel ads, and long-form content
- Ensure scripts are visual, engaging, and platform-relevant
6. Training & Culture
- Run writer rooms, breakdowns, and learning sessions
- Build a strong writer-first culture
7. Org Building
- Define and improve writer team structure
- Identify high-potential talent early
- Address underperformance decisively
8. Content Evolution
- Track shifts in storytelling formats and platform trends
- Help the team stay ahead of content evolution
You are doing well if
- Strong, consistent writing across all outputs
- High-performing scripts across formats
- Faster turnaround on fixing underperforming IPs
- Better hiring and allocation decisions
- A structured, accountable writing team
- Writers have a clear go-to for feedback
What the Role Is Not
- Not a purely managerial role — requires hands-on writing
- Not limited to one format or IP
- Not a passive reviewer role
Must-Have Qualifications
- 3–5+ years of writing experience across ads and content
- Strong understanding of visual storytelling
- Experience managing or mentoring writers
- Agency background (critical)
- Proven ability to assess writing talent
- Willingness to step in and fix scripts
What is it like to work at YAAS
- We make content around what its like to work at YAAS - https://www.instagram.com/lifeatyaas/
- Bias toward action: You ship first, perfect later. Done is better than perfect
- Ego-free collaboration: Your work will be critiqued, revised, and sometimes scrapped. You take feedback like a pro
- Ownership mindset: You don't just do tasks—you own outcomes. If something's broken, you fix it
- Relentless curiosity: You're always learning, experimenting, and pushing creative boundaries
WHAT YOU'LL GET
- Work with top-tier brands and really passionate talent
- Be part of a team that understands creator culture from the inside
- Learn from and collaborate with leading creators and production talent
- Shape how major brands show up in the creator economy
- Turn your internet obsession into your actual job
Please note -
- There will be a mandatory and extensive copy test to understand your thought process and competence for the role.
- Since this is a leadership role there will be 2-3 interviews with a mix of online and in-person chat before we close the role.