Principal Product Designer, Growth & Web Experiences, Kiro

Kiro is looking for a Principal Product Designer to own the experience strategy and design execution for our marketing website. This is a growth-focused role that blends content strategy, web design, and value proposition storytelling. You'll be the design owner of how Kiro communicates its value to the world, shaping the narrative, designing the experience, and driving the funnel from awareness to product adoption. You'll operate at the intersection of marketing, brand, and product translating complex technical capabilities into clear, compelling web experiences that drive understanding and conversion. You'll set the strategy and bring it to life. Key job responsibilities - Own the marketing website experience end-to-end from strategy through execution - Content strategy: Determine what story we tell, in what order, and to whom; shape information architecture and messaging hierarchy - Web design & execution: Design user journeys, page flows, and interactions that drive engagement and conversion - Value prop translation: Turn Kiro's technical capabilities into clear, compelling narratives through design - Growth & experimentation: Use data, research, and experimentation to continuously optimize the funnel from visitor to user - Cross-functional collaboration: Partner closely with product marketing, product management, engineering, and brand to ensure alignment between what we build and how we present it - Stakeholder communication: Present strategy, rationale, and trade-offs to leadership with clarity and conviction - Strategic influence: Define the broader experience strategy that connects the marketing website to Kiro's overall growth and product positioning; influence how leadership thinks about the web as a growth lever - Frameworks & principles: Establish design principles, measurement strategies, and decision-making frameworks that create lasting organizational clarity About the team You'll join a dynamic, growing UX team within the AWS Agentic organization that supports each other's development and is passionate about creating exceptional developer experiences. Our team includes designers and researchers across the Kiro product suite. We offer mentorship, autonomy, and opportunities to contribute to our collaborative culture while working on some of the most exciting challenges in developer tools and AI-assisted development.