Sr. UX Visual Designer, Prime Video Experience Design

Prime Video is seeking a Sr. UX Visual Designer to join our centralized visual, motion, and artwork design studio within Prime Video Experience Design (PVXD). In this role, you will be an experienced visual designer responsible for contributing to and scaling the visual experience across Prime Video's product landscape — spanning living room, mobile, web, and tablet surfaces across global markets. As a senior individual contributor, you will execute on and help evolve the visual design vision for Prime Video's product experience, contribute to scalable design systems, and tackle complex design challenges across Prime Video's product surfaces. This is not a traditional UI design role — you will operate at the intersection of brand expression, systems thinking, and experience prototyping, partnering closely with motion designers, interaction designers, design technologists, researchers, product managers, and engineering leaders to deliver high-quality experiences. Key job responsibilities Visual Design Craft & Execution: Contribute to and refine the visual design language for Prime Video's product experience — including layout systems, color, typography, iconography, illustration, and imagery treatment. Execute on the strategic direction for how visual design expresses the Prime Video brand across platforms and surfaces, while informing its evolution through hands-on craft work. Design System Contribution: Contribute to and extend the visual foundations of Prime Video's design system (Fable) — working with tokens, component visual standards, patterns, and guidelines that scale across teams and platforms. Help drive adoption of system standards and propose improvements based on product needs. Prototyping & Experience Visualization: Create high-fidelity prototypes that bring design concepts to life — communicating vision, validating ideas with stakeholders, and bridging the gap between static comps and production experiences. Use prototyping as a tool for storytelling, alignment, and decision-making. Complex Problem Solving: Take on complex, multi-faceted design challenges that require strong judgment — navigating tradeoffs, proposing solutions, and delivering polished visual work that establishes or extends patterns for the product. Motion Design Partnership: Collaborate closely with motion designers to ensure visual and motion design work as a unified system. Provide visual direction that informs motion behavior, review motion work for brand and visual coherence, and partner on defining how static and dynamic elements integrate within the design system. Engineering Collaboration & Hand-off: Partner with engineering teams to ensure technical feasibility, performance, and fidelity of visual implementations at platform scale. Create detailed design specifications and participate in design QA and Walk the Store sessions to verify production fidelity. Design System Adoption: Drive design system adoption within your product area. Participate in system-level design reviews and contribute to ensuring the system evolves to meet the needs of designers across the organization. Mentorship & Craft Elevation: Actively mentor peers and contribute to raising the visual design craft bar across the studio. Participate in and contribute to design critiques, and model strong craft in systematic visual thinking, prototyping, and brand expression. Cross-Team Influence: Contribute visual design perspectives that inform product direction and design review cycles. Use prototypes and visual artifacts to drive alignment with partner teams. Accessibility & Inclusive Design: Advocate for accessible, inclusive visual design that meets global standards and serves diverse audiences — ensuring visual systems account for contrast, readability, and adaptability across contexts. About the team The PVXD Visual Design Studio is a centralized creative team that provides visual, motion, and artwork design services to the entire Prime Video Experience Design organization. We support designers across five global locations, partnering on feature-level visual design while driving studio-wide initiatives that elevate the craft and coherence of Prime Video's visual identity. Our team includes dedicated motion designers, visual designers, and design technologists — and this role contributes to that ecosystem, delivering strong visual craft that informs and elevates the work across disciplines. We value prototyping as a core practice, design systems as infrastructure, and cross-disciplinary collaboration as the path to great customer experiences.