Medical Copywriter / Senior Healthcare Copywriter
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We are seeking an experienced Medical Copywriter / Senior Healthcare Copywriter to join our creative agency team. In this role, you will bridge the gap between complex science and compelling storytelling, developing omnichannel advertising campaigns for leading global pharmaceutical brands, biotech products, and health & wellness treatments.
You will lead creative concepts across both HCP (Health Care Professional) and DTC/PAAB-regulated consumer spaces, crafting compliant, high-impact narratives that translate clinical evidence into human-centered creative work.
Candidates for this role must be based in Canada.
Key Responsibilities
Creative Campaign Development: Ideate and execute 360° creative campaigns across multiple channels, including responsive websites, digital visual aids (detail aids/iPads), pitch slide decks, video scripts, broadcast, social media campaigns, and programmatic display ads.
Scientific Storytelling: Translate complex clinical study data, mechanism of action (MOA), and medical terminology into persuasive, engaging copy tailored to distinct audiences (physicians, specialists, pharmacists, patients, and caregivers).
Regulatory Compliance: Navigate Canadian advertising regulations with precision. Lead submissions and revisions to ensure all copy aligns with PAAB (Pharmaceutical Advertising Advisory Board) and ASC (Ad Standards Canada) guidelines without sacrificing creative punch.
Cross-Functional Collaboration: Partner directly with Art Directors, Creative Directors, Medical Strategists, and Account Services to build unified visual and verbal concepts from initial brief to final production.
Client Presentation & Strategy: Participate in client pitches, brand planning sessions, and creative presentations, defending creative rationales backed by clinical data.
Candidate Qualifications & Requirements
Agency Experience: 3–5+ years of dedicated copywriting experience within a pharmaceutical, healthcare, or wellness advertising agency in Canada.
Canadian Regulatory Expertise: Proven, hands-on experience securing PAAB approvals is required. Familiarity with ASC and Health Canada advertising guidelines.
Channel Versatility: Demonstrated expertise writing for both digital (UX/web, CRM, social, digital sales aids) and traditional (print, video/broadcast, conference collateral) formats.
Education: Bachelor’s degree in Life Sciences, Biology, Pharmacology, Communications, or a related field; an advanced science background (MSc, PhD, PharmD) or advertising portfolio school diploma is a strong asset.
Portfolio Required: A compelling portfolio showcasing healthcare/pharma creative work that illustrates conceptual thinking, scientific accuracy, and multi-channel campaign execution.