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VP, Creative

Creative Director NYC - 1211 Ave of the Americas On-site / Hybrid $265K–$315K 3 days ago
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Job Description:
About the Team:
The Brand and Experiences group plays an integral role in positioning the company for advancement and growth. We are responsible for the outward expression and inward embodiment of our Brand.  We develop the core capabilities, tools, and assets required to extend the Brand and empower GTM functions across the business by activating the Brand through campaigns, events, sponsorships, and tradeshows.  We do this by partnering with other areas of marketing, product, and sales groups to create high-impact opportunities to grow subscribers, sponsors, and accelerate the growth agenda.
The organization consists of a number of key, senior-level COE roles in areas such as Brand and Experiential Marketing, as well as senior capability leads. Together, this team will collaborate to build a unified, scalable, and consistent approach to marketing the brand to create awareness and drive preference.
About the Role:
Dow Jones is hiring a VP, Creative to join our Brand leadership team in New York City. This role will be the Global Head of Creative, and act as a guardian of brand and advertising across all Dow Jones and WSJ brands. Reporting to the Head of Brand and Experiences, you will lead our in-house creative team, consisting of design, copywriting, video and developing talent. In this role, you will also collaborate with our lead creative agency on specific campaigns helping to ensure brand consistency. 
You Will:
Accelerate the team’s path to creating ideas, platforms, and concepts that meet our biggest Brand objectives.
Evolve the creative function, centering our work internally and externally, on media-agnostic ideas, capable of being activated across a wide array of paid, owned, and earned media channels.
Build, lead, and review work of the creative team in the production of all creative assets including advertising, video, print, performance media, and sales collateral
Serve as a leader for Creative talent within Marketing and across the Dow Jones community, serving as an inspiration and problem solver for others.
Build and manage a talented multi-disciplinary team composed of all functions (visual design, copy, video), enabling every aspect of creative development and delivery in-house.
Strengthen the Corporate AI agenda, by developing capabilities and tools leveraging AI to multiply the scale and impact of the Creative team

You Have:
Industry Expertise
Client-side or Senior Agency leadership experience
Fluency in award-winning brand creativity 
Experience and success in managing premium, large scale, complex brands is required
Financial services, Retail, or Journalism category experience preferred but not required
Combination of B2B and B2C expertise preferred but not required

Functional Expertise:
15+ years in marketing, strategy, or planning roles
Experience working in marketing strategy, branding, and research and insights
Knowledge of brand purpose and aligning values and purpose with commercial objectives
Experience working with matrixed global brands and multi-division organizations with separate target audiences for each business unit
Experience marketing and messaging to multiple target groups including B2B and B2C
Understanding of subscription marketing and how to operate within a matrixed marketing organization
Customer-centric mentality and understanding of user experience

Personal Disposition:
Persuasive storyteller and original thinker
Highly adaptable and fluid, able to quickly learn about new businesses and customer segments
Executive presence to inspire confidence with internal and external constituents
Entrepreneurial and an inventive problem solver
Ability to balance creative and conceptual thinking
Ability to distill essential insights from research and create clear, actionable briefs
Demonstrated experience managing large-scale productions, complex projects, and large teams with a broad range of skills, experiences, and tools
Proactive, team player with strong interpersonal skills and positive energy
Entrepreneurial and an inventive problem solver; curious and passionate about all areas of marketing, media, content, and design
Ability to manage multiple priorities and thrive in a dynamic fast-paced environment that requires exceptional attention to detail
Have a propensity towards making things, vs. managing others, able to get projects and initiatives past the finish line with a high degree of quality.

Our Benefits:
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle Programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Financial Health Programs
Cybersecurity Protection
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates. Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.
Business Area:
Dow Jones - Luxury & Events Job Category:
Marketing & Product Management Union Status:
Non-Union role  
Base Pay Range: $265,000 - $315,000 We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

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