SPORTSBOOK CONTENT EXECUTIVE
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We have an exciting opportunity available within our Sportsbook team in Brussels. Reporting to the Head of Sportsbook, you will deploy the website’s content across all channels, ensuring it reflects the Sportsbook strategy for Belgium (bwin.be). You will oversee all content on the homepage, sports pages, promotional sections, site navigation and specific betting features.
The ideal candidate is passionate about sport and sports betting, with an excellent eye for detail and a genuine strategic vision.
As a Sportsbook Content Executive, your main role will be to effectively manage the day-to-day operations and commercial performance of our sports betting offering.
You will work closely with the Product, Brand and Social Media teams. You will also contribute to campaign and content plans in collaboration with the CRM team, to ensure optimal coverage of major sporting events.
You will also work with the Content team to ensure that product pages remain optimised for the Belgian market and are constantly updated in line with the latest sporting news.
Responsibilities
Implement the content strategy defined by the Sportsbook team to ensure the offering is tailored to regional needs
Ensure the website content is kept up to date in a live environment
Manage carousel banners, coupons and promotional content on the website
Plan the promotion of content in line with sporting events specific to your region (Belgium)
Ensure that promotions and offers are prominently featured to contribute to player acquisition and retention targets
Develop longer-term content plans based on the sporting calendar, complementing media strategies and brand identity
Work closely with the Trading teams to deliver bespoke betting content
Analyse product performance based on their positioning on the website
Ensure a seamless customer experience leading to key products
Collaborate with the Product, Marketing, CRM and Trading teams to align campaigns
Ensure compliance with regulatory and legal requirements in accordance with current Belgian legislation
Arrange for the translation of all website content where necessary
Carry out comparative analyses with competitors and make recommendations for content optimisation
Regularly test customer journeys to ensure an optimal user experience
Contribute continuously to improving the Sportsbook performance targets set by the company
Required skills and experience
At least 3 years’ experience in the online sports betting sector
Fluency in English, French and Dutch
Previous experience in a role involving content management and distribution
A passion for sport and excellent knowledge of the sporting calendar, with a strong understanding of the Belgian market
A good understanding of sports and betting markets
Experience with CMS systems and sportsbook platforms
Ability to manage multiple tasks simultaneously in a dynamic and demanding environment
Excellent communication skills, both verbal and written
High level of rigour and meticulous attention to detail when proofreading and updating content
Good interpersonal skills and ability to work effectively in cross-functional teams
Strong customer focus, with a proactive approach to identifying issues and areas for improvement
What we offer
We offer an attractive and competitive compensation package, complemented by a range of additional benefits designed to support your well-being and promote a healthy work-life balance.
Full-time contract (38 hours/week – 5 days)
Meal vouchers: €10 per worked day
Eco-vouchers
Gift voucher
Travel expenses: 100% reimbursement of public transport costs or mileage allowance (legal rate)
Reimbursement of travel expenses for professional events
Company laptop
Company mobile phone and mobile subscription
Reimbursement of home internet costs
Up to 2 days of remote work per week
4 additional vacation days on top of the 20 statutory annual leave days*
Pension insurance
Hospitalization insurance
Annual bonus (CCT90) based on collective objectives
13th-month salary*
Double holiday pay*
*pro-rated based on the hours worked during the current or previous year.
Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.nbsp;