Online Content Operations Specialist

Content Operations Specialist
Department: E-commerce / Digital Commerce
Reports to: E-commerce Lead
Location: Kuala Lumpur

Job Summary
We are looking for a Content Operations Specialist to manage the day-to-day execution, publishing, and optimisation of content across EPOS’s social media, e-commerce marketplaces, website, and other digital platforms.
This role will be responsible for ensuring that all online content — from social media posts and product listings to promotional banners, campaign pages, product information, and digital assets — is accurate, engaging, consistent, and published on time.
The ideal candidate is highly organised, detail-oriented, and data-driven , with a good understanding of how content, product presentation, pricing, platform exposure, and traffic contribute to online conversion and business performance.
Key Responsibilities
1. Social Media Content Operations
Manage the day-to-day publishing and scheduling of content across EPOS’s social media platforms, including Facebook, Instagram, TikTok, LinkedIn , and other relevant channels.
Coordinate social media calendars and ensure posts are published accurately and on schedule.
Upload and manage captions, images, videos, links, hashtags, and other content assets.
Ensure content follows brand guidelines and is adapted appropriately for each platform.
Monitor post performance, engagement, reach, and traffic to identify opportunities for optimisation.
Coordinate with Marketing and Creative teams to ensure required content assets are delivered on time.
2. Marketplace & Product Listing Management
Create, upload, update, and maintain product listings across Shopee, Lazada, TikTok Shop , and other online platforms.
Manage product titles, descriptions, specifications, attributes, images, videos, pricing, bundles, variations, and promotional information.
Ensure product information and pricing remain accurate and consistent across Malaysia and Singapore.
Regularly review listings for completeness, accuracy, visibility, and overall presentation.
Monitor competitor listings, product positioning, pricing, promotions, and content presentation to identify opportunities for improvement.
Support new product launches by ensuring listings and relevant content are ready before launch.
3. Website & Digital Content Management
Upload and maintain content across EPOS websites, landing pages, campaign pages, and other digital platforms.
Ensure product information, promotional messages, banners, FAQs, and other customer-facing information are accurate and up to date.
Coordinate content updates for new products, campaigns, promotions, and business initiatives.
Conduct regular content audits to identify outdated, inaccurate, duplicated, or missing information.
4. Content Optimisation & Online Visibility
Continuously optimise online content based on traffic, engagement, search visibility, conversion, and platform performance .
Analyse which listings, posts, products, and content formats generate stronger exposure and customer engagement.
Monitor both online and offline traffic trends where relevant and identify opportunities to improve digital visibility and customer conversion.
Conduct competitor benchmarking across product listings, pricing, promotions, positioning, and content strategies.
Support basic A/B testing of product titles, images, descriptions, promotional messages, and other content elements.
Recommend improvements based on customer behaviour and performance data rather than content aesthetics alone.
5. Campaign & Promotional Content Operations
Support content execution for marketplace and social campaigns, including major promotional periods such as 9.9, 10.10, 11.11, and 12.12 .
Coordinate campaign banners, promotional messages, product listings, vouchers, bundles, and related digital assets.
Ensure campaign content, pricing, product information, and promotional mechanics are accurately reflected across platforms.
Work closely with Marketplace Operations and Growth teams to prioritise key products and campaigns.
6. Content Coordination & Governance
Maintain an organised content library covering product images, videos, descriptions, campaign assets, social media materials, and other digital content.
Coordinate with Marketing, Growth, Product, Sales, Customer Operations, and Creative teams to gather accurate information and content requirements.
Ensure consistency of product and brand information across different platforms and markets.
Establish simple processes and checklists to reduce content errors and improve publishing efficiency.
Ensure content complies with relevant platform policies and brand requirements.
7. Reporting & Performance Analysis
Track key content and platform performance metrics such as Traffic, Impressions, Reach, Engagement, Product Views, CTR, CVR, and Orders .
Prepare regular reports highlighting content performance, listing quality, traffic trends, and areas for improvement.
Identify top- and underperforming content or listings and recommend optimisation actions.
Use data and competitor insights to continuously improve content quality, exposure, and conversion.
Key KPIs
Content / Posting Accuracy & Completion Rate
Product Listing Accuracy
Content Publishing Timeliness
Social Media Reach & Engagement
Online Traffic / Product Views
CTR & Conversion Rate
Listing / Product Exposure
Content Error Rate
Campaign Content Execution Rate
Platform Compliance
Requirements
Requirements
2–5 years of experience in Content Operations, E-commerce Operations, Marketplace Operations, Digital Marketing, Social Media Operations, or a related role.
Hands-on experience managing social media content, product listings, website content, or online marketplace content .
Familiarity with platforms such as Shopee, Lazada, TikTok Shop, Facebook, Instagram, TikTok, and LinkedIn .
Strong attention to detail, particularly when handling product information, pricing, promotional content, and multiple online platforms.
Data-driven mindset , with the ability to use performance metrics and competitor benchmarking to identify content optimisation opportunities.
Comfortable using Excel/Google Sheets for basic reporting and analysis.
Experience with CMS, social media scheduling tools, marketplace seller centres, or content management platforms would be advantageous.
Basic understanding of SEO, e-commerce conversion, digital traffic, and content performance metrics is preferred.
Strong coordination and communication skills with the ability to work across multiple teams.
Ability to manage multiple platforms, markets, campaigns, and deadlines simultaneously.
Good command of English; proficiency in Chinese and/or Malay would be an advantage.