Content Growth Strategist
CONTENT GROWTH STRATEGIST
Fresh Prints ' email channel is our oldest and highest potential channel, but it’s being under leveraged.
We have a strong technical foundation, but we’re missing a great content layer: emails that land at the right moment in the right way and create real value for those on our list.
We're looking for an Email & SMS Strategist who is first and foremost a great marketer - someone who understands what makes an email get opened, get read, and drive a click. You'll own both our campaign emails and our lifecycle program.
What You'll Own
Campaign Email Content
Own email conceptualization - final say on subject lines, preview text, headers, body, CTAs across all of Fresh Prints' major marketing moments
Work with our brand and creative teams on the design and copy
Develop a campaign email content calendar that ladders into the broader marketing calendar, ensuring email amplifies the right message at the right time
Own A/B testing for subject lines, content approaches, and CTAs, with the discipline to learn from the results and apply them
Write emails that resonate with a college-age audience, not generic marketing emails, but content that feels like it's actually written for them
Lifecycle Email Program
Own the strategy and content for Fresh Prints' lifecycle email flows: welcome series for new subscribers, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back
Audit the existing lifecycle program, identify gaps, underperforming flows, and moments in the customer journey where we're leaving engagement on the table
Write and test improved lifecycle email content
Build flows that feel like a conversation with the customer, not a drip sequence that someone's getting because they checked a box
Deliverability & Performance
Monitor deliverability metrics - open rates, click-through rates, unsubscribe rates, spam complaints, bounce rates - and maintain a healthy sender reputation
Follow email deliverability best practices: list hygiene, warm-up protocols, segmentation for engaged vs. unengaged audiences, suppression management
Report on email performance on a regular cadence - what's working, what isn't, and what you're changing based on the data
Bring a point of view on performance: not just 'open rate was 28%' but 'here's what that tells us about the subject line approach, and here's what I'm testing next'
Who You Are
You're a strong marketer, and you know it. Your subject lines get opened. Your body copy gets read. Your CTAs get clicked. You have a feel for what makes someone actually engage with an email, not just glance at it before archiving
You understand lifecycle marketing at a real level - you know the difference between a nurture email and a conversion email, and you write them differently
You're fluent in email as a channel: you know what deliverability means, you care about list health, and you can look at an open rate and know whether it's a subject line problem or a segmentation problem
You work well with technical partners.
You have good content instincts that go beyond email - you understand what Fresh Prints' audience cares about and you can translate that into messaging that lands
You're comfortable with data
Requirements
2-4 years of experience in email marketing, lifecycle marketing, or a closely related role where writing was a primary responsibility
Hands-on experience with an ESP or marketing automation platform (Iterable, Klaviyo, HubSpot, Braze, or similar)
Demonstrated understanding of lifecycle email programs: welcome series, post-purchase flows, re-engagement, cart abandonment
Comfort with email performance metrics: open rate, CTR, unsubscribe rate, deliverability indicators - and the ability to draw insights from them
Strong written communication - you write clearly and with personality, not in marketing speak
Experience writing for a consumer audience is a strong plus; B2C or DTC background preferred over B2B or enterprise
Details and other benefits
Work From Home / Remote (India)
Working hours: 12:30 PM to 9:30 PM IST
Competitive annual salary
Health insurance
Learning opportunities
Working in a great culture
At Fresh Prints, we deeply value the long-term contributions of our team. To recognize and celebrate that commitment, we offer a 2-month paid Sabbatical to eligible employees
Fresh Prints is an equal employment opportunity employer and promotes diversity, actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.