Content Creator
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Gallery Media Group, voted Most Innovative Publisher, is a modern day publisher that builds brands that capture audience attention across content, experiences and talent. Our trusted network of editors, contributors, talent and experts drive our audience-first approach to ensure brand partnerships siphon our IP and relevance to drive business outcomes.
Gallery Media Group includes women’s lifestyle brand PureWow, the iconic fashion and style brand Coveteur, and a collection of social-first media brands, such as @cocktails on Instagram and TikTok that reach over 200M consumers. Additionally, GMG has an expansive experiential arm rooted in Gallery Houses—a fusion of social content, creators and cultural moments at scale—as well as a robust influencer marketing business.
The company was founded in 2010 by CEO, Ryan Harwood and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.
About the Role
We're building @cocktails into the premier digital destination for cocktail culture and we're looking for a creative strategist who thrives at the intersection of storytelling, analytics, and content production. This role will lead the evolution of our content strategy, helping us create platform-native content that grows audiences, drives engagement, and establishes @cocktails as the leading voice in the category.
You'll work alongside our Content Creator, elevating the team's creative capabilities through collaboration, coaching, experimentation, and a relentless focus on what resonates with audiences.
Responsibilities
Content Strategy & Innovation
Develop and evolve a multi-platform content strategy across Instagram, TikTok, YouTube, Facebook, Pinterest, and emerging platforms
Generate fresh, data-informed content concepts that balance trends with evergreen storytelling
Identify opportunities to expand our content mix, including educational series, personality-driven content, behind-the-scenes features, and creator collaborations
Stay ahead of platform trends, algorithm changes, and emerging formats
Creative Leadership
Lead creative ideation sessions and maintain an active content pipeline
Produce high-quality, platform-native video content from concept through final edit
Raise the creative standard across all published content through strong storytelling, pacing, editing, and production techniques
Experiment with new formats and creative approaches to continuously improve performance
Performance & Analytics
Analyze content performance across all platforms to identify actionable insights
Translate analytics into creative decisions, testing hypotheses and iterating based on results
Recommend strategic shifts based on performance trends and audience behavior
Team Development
Mentor and collaborate with the Content Creator to strengthen ideation, production, and storytelling skills
Provide constructive creative feedback while fostering a collaborative and experimental environment
Help establish repeatable creative processes and best practices
Brand Growth
Help define and evolve the @cocktails brand voice across platforms
Identify opportunities for strategic partnerships, creator collaborations, and community engagement
Support initiatives that expand @cocktails beyond social media into a broader digital media brand
Qualifications
5+ years creating high-performing social-first content for consumer brands or digital media
Demonstrated success growing audiences across multiple social platforms
Strong portfolio showcasing compelling short-form and long-form video content
Advanced video production and editing skills (Adobe Premiere Pro, Final Cut Pro, CapCut, or equivalent)
Deep understanding of social platform algorithms, audience behavior, and content trends
Experience interpreting analytics and using performance data to guide creative decisions
Exceptional storytelling instincts and attention to detail
Collaborative leadership style with experience mentoring or developing creative talent
Passion for food, beverage and lifestyle content
Success in This Role
After 12 months, you will have:
Elevated the overall quality and consistency of @cocktails content
Established a repeatable process for testing and scaling successful content formats
Helped grow audiences across multiple social platforms
Developed the Content Creator into a more confident, independent, and strategically minded creative
Built a performance-driven creative culture where analytics and experimentation guide decision-making
Played a key role in transforming @cocktails from a successful Instagram/TikTok account into a recognized multi-platform content brand
Key Traits
We're looking for someone who is:
Curious and relentlessly creative
Equal parts storyteller and analyst
Comfortable giving and receiving creative feedback
Proactive rather than reactive
Excited by experimentation and continuous improvement
Passionate about building a category-defining media brand
Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!
Exact compensation may vary based on skills, experience, and location.
Employer-sponsored 401k with match
Medical, Dental, and vision coverage
Unlimited PTO
Caregiver (Parental) Leave
Health and Wellness benefits
Base Salary
$50,000 — $60,000 USD