Marketing Specialist - Lead Generation and Content
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Marketing specialist in a leading talent, learning, and consulting ecosystem operating across the MENA region. As we grow our presence and pipeline across Jordan, Saudi Arabia, and beyond, we are looking for a Marketing Specialist to drive inbound lead generation through compelling content that speaks to our target audiences, HR leaders, L&D decision-makers, government entities, CEOs and corporate executives.
Key Responsibilities
Develop and execute a content-led lead generation strategy aligned with the company’s 3Cs framework and service lines
Build and manage a consistent content calendar across LinkedIn, Instagram, and the company website, targeting HR, L&D, and organizational development audiences in Jordan and the Gulf
Produce or commission content that positions the company as a thought leader — articles, insights, case study narratives, explainer posts, short videos, and campaign assets
Design and run paid campaigns (Meta Ads, LinkedIn Ads, Google Ads) optimised for lead capture among corporate and government decision-makers
Create and manage landing pages, lead magnets, and inbound funnels aligned to specific service lines (capability programs, talent deployment, culture activation)
Develop email nurture sequences targeting prospects at different stages of the buyer journey
Translate client case studies into content that demonstrates real impact and builds trust (where applicable)
Monitor and report on key metrics: qualified leads generated, cost per lead, content engagement, conversion rates
Work closely with the business development team to ensure marketing-qualified leads are handed over with appropriate context
Manage external designers or content creators as needed
Requirements
5+ years of experience in B2B digital marketing with a strong emphasis on content-driven lead generation
Experience marketing consulting, training, L&D, or professional services; understanding the long sales cycle and trust-based buying journey in these sectors is essential
Strong written communication in English; Arabic proficiency is a significant advantage given the bilingual nature of the company’s delivery
Hands-on proficiency with LinkedIn Campaign Manager and Meta Ads Manager; Google Ads experience is a plus
Familiarity with CRM and marketing automation tools (HubSpot preferred)
Ability to translate complex service offerings into clear, engaging content that resonates with senior decision-makers
Google Analytics (GA4) certification and/or Meta Digital Marketing certification is preferred
Understanding of the MENA business landscape, particularly Jordan and Saudi Arabia
Preferred
Prior exposure to government, healthcare, or international development sectors (primary client verticals)
Graphic design capability (Canva or Adobe Suite).
Benefits