Lead Writer
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The Lead Writer is a brand steward with strong experience in pharmaceutical advertising and a meticulous eye for detail. They can zoom out and see the big picture while still not sweating the small stuff, ensuring consistency across all communications. As the go-to expert for brand rules, guidelines, and content (including clinical data and the PI), they confidently lead day-to-day execution and are seasoned participants in the MLR review process. They consistently deliver creative work that not only adheres to but elevates brand guidelines, bringing fresh perspectives and unexpected thinking to creative challenges within a regulated environment.
Job responsibilities
Serves as the go-to resource for writing and brand standards on the team
Manages multiple projects independently and prioritizes workload intelligently
Helps shape the brand’s voice and content, per brand strategy
Knows the clinical data, PI, ISI, brand identity, and guidelines inside and out
Writes and annotates copy for MLR submission, and navigates reviewer feedback with increasing autonomy
Interacts with the client with increasing autonomy
Comfortable and confident presenting work internally and externally
Displays professional maturity and poise with clients and at the agency
Collaborates effectively with a Design partner and understands how to translate complex clinical data into compelling creative
Continues to hone creative concepting skills
Professional skills and requirements
3–4+ years of copywriting experience at a pharmaceutical or healthcare advertising agency (or in-house pharma marketing), preferably including rare disease
Hands-on experience writing branded Rx promotional materials and taking them through MLR review
A portfolio of pharmaceutical work that demonstrates strong conceptual and executional skills, including both HCP and patient campaigns
Working knowledge of FDA promotional regulations, including fair balance and ISI requirements
Proficient in AMA style and referencing/annotation for claims
Excellent command of English grammar, punctuation, and spelling
Able to work efficiently under pressure and prioritize tasks