VP Director, Brand Strategy(UK)
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Open Position: VP Director, Brand Strategy (Europe)
About the role:
The VP Director, Brand Strategy is a senior strategic leader responsible for shaping brand direction, uncovering opportunity, and driving meaningful business impact for our clients. They bring a deep understanding of the healthcare landscape and are known for translating complex market dynamics into clear, actionable strategies that inspire teams and drive results.
This role is based in Europe and represents a unique opportunity to serve as a founding strategy leader in our global expansion . While Minds + Assembly does not yet have a physical office in Europe, this individual will operate as part of a connected, distributed “global office,” partnering closely with US-based teams.
As the senior strategic lead in the region, this person will act as the primary strategic voice on the ground for global brands , ensuring that strategies are both globally cohesive and locally relevant. They will play a critical role in shaping how Minds + Assembly approaches global brand strategy, helping to establish frameworks, ways of working, and a standard of excellence across markets.
Job responsibilities:
Leads the development of comprehensive brand strategies aligned with client goals across global and regional markets
Serves as the senior strategic lead for global accounts, partnering with clients to shape brand direction and long-term growth
Acts as the strategic “boots on the ground” in Europe, bringing a strong understanding of regional market dynamics, customer behaviors, and healthcare systems
Ensures that global strategies are thoughtfully adapted to reflect local market nuances while maintaining overall brand consistency
Partners closely with US-based strategy, creative, and client service teams to deliver integrated, cross-market solutions
Collaborates across time zones to ensure alignment, continuity, and strategic rigor across all deliverables
Designs and leads high-impact workshops, combining confident facilitation with meticulous preparation to drive clarity, alignment, and actionable outcomes
Conducts and synthesizes market research, competitive intelligence, and customer insights to identify opportunities for differentiation and growth
Provides strategic guidance to creative teams to ensure messaging, positioning, and execution are aligned with brand objectives
Leads the development of integrated campaign strategies across channels and markets
Builds strong, trusted relationships with clients, serving as a key strategic advisor and partner
Identifies and drives new business opportunities across global accounts
Develop supporting strategists over time, fostering a culture of curiosity, rigor, and innovation
Plays a key role in shaping the future of the strategy discipline and contributing to the evolution of Minds + Assembly’s global offering
Professional skills and requirements:
9–10+ years of experience in brand strategy, marketing, or a related field, with a focus in healthcare/pharmaceuticals
Proven track record of developing successful brand strategies and driving business growth
Strong experience working across global or multi-market brands, with a deep understanding of regional and cultural nuances
Capable of structuring and executing major strategic workstreams such as brand positioning, creative briefs, and tactical planning with a high degree of independence
Ability to navigate differences in healthcare systems, regulations, and market dynamics across geographies
Experience collaborating with US-based teams while supporting international markets
Ability to operate effectively across time zones and within distributed team environments
Deep understanding of pharmaceutical marketing regulations and compliance requirements, with the ability to adapt to regional differences
Strong analytical and problem-solving skills, with the ability to translate data into actionable insights
Excellent communication and presentation skills, with the ability to clearly articulate complex strategies
Demonstrated leadership experience, with the ability to inspire and influence cross-functional teams
Curious, forward-thinking mindset with a passion for innovation
High level of attention to detail, organization, and accountability