Copywriter

Mentimeter is an engagement tool with a clear goal in mind. To turn presentations into conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage and become more productive. Transforming all those passive meetings, airless classrooms and drawn out trainings into valuable and memorable moments.

We truly believe that you achieve the best results by doing things together. And that successful leaders need to adopt a curious and collaborative mindset in order to get there. So with you at Mentimeter, you’ll be a big part of the ambition to help over 1 billion people listen, learn and work better together.

In essence

You'll create the communication that brings Mentimeter's brand and value proposition to life — across creative campaigns and always-on content. You'll turn strategy and briefs into work that's interesting, distinctive and consistent, and you'll build the messaging systems that let it scale. You'll be curious and hands-on, exploring how AI is reshaping your craft and using it to make our work both faster and better.

Without this role, our communication would lack creative sharpness, consistency, and the ability to translate strategy into engaging content at scale.

Profile

5+ years copywriting

Experience in SaaS or product marketing, ideally alongside agency or brand-side work

Located in Stockholm

What you'll be responsible for

Co-developing campaign concepts and creative ideas with marketers in sales, product and brand

Writing persuasive copy across formats and channels: headlines, short-form digital, social, long-form, scripts, web and sales material

Adapting and re-purposing messaging across audiences, funnels and touch points, with the right style and format for each

Applying and maintaining Mentimeter's tone of voice and brand guidelines, and fostering consistency across projects

Building reusable messaging structures and efficient, scalable copy workflows — including with AI tools

Analyzing briefs and communication challenges to clarify direction, anticipate problems and remove obstacles

Presenting ideas clearly enough to build consensus, and internalizing feedback to make the work better

Contributing to how our tone of voice develops over time as audiences and channels change

What success looks like

High-quality, on-brand communication delivered consistently across campaigns and content initiatives

Clear and consistent application of tone of voice and messaging frameworks

Creative concepts that hold together against both the brief and the business objective

Measurable contribution to campaign and content performance through effective messaging

Positive collaboration and feedback from cross-functional stakeholders

Example tasks

Generate a wide range of options against a creative brief — then present, defend and adapt them with stakeholders

Write headlines and long copy for an email flow

Develop the script for a product launch video

Turn a positioning framework into a messaging structure that works across the funnel

Create social posts that cut through

Rewrite a sales deck to pitch perfection

Pack feeling and value into website copy

Build a piece of hero content for a campaign to orbit around

Requirements

Proven experience developing digital and brand work for a product or SaaS business

Strong skills in concept development and brand tone of voice

Experience adapting messaging across B2B audiences and funnel stages

Demonstrated ability to explain, judge and organize ideas

A portfolio showing copywriting for both brand and performance marketing

A working practice that already includes AI tools

A passion for the work

Not required

Swedish — daily work is in English

Formal education

What Mentimeter can offer
At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million people. It’s not all about work though, we also offer a very healthy view on work-life balance.

All of this comes attached with a competitive compensation and benefits package, including pension contributions. Learn more about our benefits by visiting our Benefits & Perks page

AI and Hiring at Mentimeter
At Mentimeter, we believe AI helps us work smarter - but it never replaces the human assessment, curiosity, and personal connection that define our culture and our hiring. We use AI as a sparring partner: to bounce ideas, bring new perspectives, support structure, and make our work more efficient. But the meaning, decisions, and interactions always come from people.

AI does not screen or decide on candidates.

There is no automated filtering, ranking, or decision-making in our recruitment process. Every application is reviewed by a person.

Hiring teams may use AI to support their work - for example, to structure notes, prepare interview questions, or organize their thinking.

AI strengthens our work, but it does not define it. At Mentimeter, we’re not building an AI-driven hiring process - we’re building a people-first culture, where technology helps us listen, learn, and grow together.

Culture at Mentimeter
At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.

Learn more about our culture by visiting our Culture page .
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