Narrative Lead
Applying? Send a résumé written for this exact role.
We'll tailor a polished résumé and a full CV to Narrative Lead at moomoo, then hand you both as PDFs. Free, about a minute, no signup to try it.
We are seeking a Narrative Lead to play a key role in raising the creative and copywriting bar across our in-house team. This is a heavyweight senior writing and storytelling role, combining hands-on copy craft with strong creative ideation, brand thinking, and narrative leadership. This role is based in Shenzhen (Nanshan), China.
Core responsibilities
Lead creative ideation and narrative development for integrated campaigns across OOH, digital, social, OLV, and on-ground activations
Define and craft English-language brand narratives, campaign platforms, and hero messaging for global and regional markets
Translate complex financial products, market insights, and platform features into simple, compelling, and trustworthy stories
Partner closely with Art Directors, Production Specialists and Strategists to shape end-to-end creative concepts, from initial idea through execution
Set and elevate standards for copy craft, storytelling, and narrative clarity across brand, campaign, and product touchpoints
Contribute to the development and evolution of brand voice, tone-of-voice frameworks, and narrative systems across international markets
Able to manage multiple projects and move comfortably between concept development and execution
Requirements
Required qualifications
8–12+ years of experience as an English copy-based creative within creative agencies or in-house brand/marketing teams, with demonstrated seniority at Senior Copywriter, Creative Group Head, Associate Creative Director, or Creative Director level
An outstanding portfolio showcasing high-level conceptual thinking, campaign ideation, and exceptional English writing, produced for international and multi-market audiences
Proven ability to lead narrative and creative thinking, shaping campaign platforms and brand stories—not just executing copy
Proven experience developing and articulating brand identity systems and tone-of-voice frameworks for major brand-building initiatives
Strong experience concepting and writing performance-aware creative, balancing brand storytelling with channel-specific thinking—while remaining a creative, idea-led role
Familiarity with video and filmic storytelling, including writing for digital films, social video, or related formats
Hands-on experience using AI-assisted creative tools for ideation, layout development, image and video generation, and editing
Strong communication and presentation skills in explaining creative ideas clearly to non-creative stakeholders
How you work
A creative who can think and make
Understands how creative can support the marketing funnel and contribute to growth objectives
Practical, collaborative, and comfortable working in a fast-moving environment
Curious and quick to learn, with the ability to connect the dots, see the bigger picture, and solve problems with sound judgment
Relevant background
Experience working across global or regional markets, including adapting creative work for different audiences
Experience writing for social, digital, video, performance marketing, or product communications
Experience in financial services, investing, technology, or another regulated category
Familiarity with brand voice, tone-of-voice guidelines, or messaging frameworks
A personal interest in self-directed investing, trading, financial markets, or technology