Digital Content Producer
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WFLA News Channel 8 is looking for a video-savvy Digital Content Producer with top-notch writing skills who thrives in a fast-paced environment and has a vision for what news and other content can and should be on digital, social and streaming platforms.
WFLA digital producers are leaders in the newsroom. They enterprise and develop quality original content that follows the highest journalistic standards. They’re storytellers who are plugged into the community and crush it when it comes to social listening.
The person who joins us in this position will have an audience-first approach in producing and sharing WFLA.com content across all platforms including the News Channel 8 CTV app.
Our digital producers are at the core of the flow of information. They are in contact with members of our community and are key in communicating information out to the entire newsroom.
RESPONSIBILITIES
Produce audience-first, engaging storytelling through digital articles, videos, social media, push alerts, live streams, and interactive elements
Social listening: monitor social chatter and track trending stories via Chartbeat, Google Trends, and our social media platforms; report findings to newsroom
Urgently and aggressively report news online as it happens
Focus on accuracy and balance in stories and social content through copy editing and training of staff
Produce and/or edit videos for WFLA.com digital and streaming platforms
Generate web traffic through Search Engine Optimization best practices, website management, app management, push notifications, and application of advanced social media skills
Work with all newsroom team members on content coverage and digital-broadcast coordination
Use digital and social analytics to inform editorial decisions
Implement best practices on WFLA digital, streaming, and social media platforms
Other duties as assigned by Manager
Requirements and Skills:
Two years of experience in digital content and journalism
Strong multi-tasking abilities
Organized, technical problem solver and quick decision-maker
Capable of researching, interviewing, and writing original news articles
Knowledge of SEO best practices and AP Style
Enjoys working in teams and has excellent interpersonal skills
Ability to learn new technology and applications independently and quickly
Strong communicator
Some schedule flexibility (nights, weekends, early mornings)
Regularly meets measurements of success
Understanding of Adobe Analytics; Chartbeat experience a plus
Proficiency in MS Office; HTML experience a plus
Basic proficiency in the Adobe suite a plus