Digital Content Producer
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The Digital Producer is part of a team that produces and promotes news content on WREG.com, the digital platform for News Channel 3 in Memphis, and on the social media accounts for the website and television station.
Essential Duties & Responsibilities :
Writes news stories and headlines for the web and other digital platforms; edits and posts video clips
Aggressively breaks news on digital platforms before competing news outlets
Edits and repurposes television scripts and video for grammar, accuracy, tone and AP style
Promotes content Facebook, Twitter, Youtube and other social media platforms
Monitors data on page views and video views, promoting content appropriately to maximize reach
Monitors email, social media and other media sources for story leads and ideas.
Works with television reporters and producers to make sure information is reaching all platforms as quickly as possible
Keeps content updated on website home page and social media platforms
Use our social media and website to build and reinforce brand recognition and drive viewers to television
Determines a story's emphasis, length, and format, and organizes material accordingly
Research and analyze background information related to news stories in order to be able to provide complete and accurate information
Checks reference materials such as books, news files or public records to obtain relevant facts
Ensures that all content meets company standards for journalistic integrity and production quality
Builds and calendars digital campaigns to promote local shows and specials.
Adapts quickly to changing technology and new platforms
Finds new ways to use social media and our website to engage with viewers
Requirements & Skills :
Degree in journalism, experience in television or daily newspaper or online news site experience required; working web samples and/or print pages preferred
Proficiency in using Wordpress is a plus.
Knowledge of Associated Press style, SEO is required.
Maintain positive work environment through active team participation and cooperation with co-workers in all departments
Responds positively to feedback
Physical Demands & Work Environment :
The Digital Producer must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, or alone. Must be open to work shifts on morning, nights or weekends as needed.