Senior Integrated Content Marketing Strategist
Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
***Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life:
The Senior Integrated Content Strategist, B2B owns the integrated content strategy for a portfolio of complex B2B accounts and sets the strategic direction and execution of deliverables. This role operates across the full integrated content ecosystem: thought leadership, sales enablement, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks — all engineered to move a considered, multi-stakeholder buyer through a long B2B sales cycle. Senior Strategists build and defend content roadmaps directly with C-level stakeholders, translating pipeline and revenue goals into a clear content thesis that internal teams and client executives can rally behind. This is a strategist who thinks in systems: mapping content audits to the buyer journey, running audience research and stakeholder interviews to surface what actually moves a B2B deal forward, and adapting the roadmap as account performance and market signals shift. They bring product-level thinking to the content offering itself; proposing new formats and approaches before clients ask. They will also mentor and uplevel the strategists and writers who support their accounts. They are equally fluent identifying the single biggest content opportunity in a client's funnel and articulating why it matters in a room full of VPs and CMOs.
Responsibilities:
Own end-to-end integrated content strategy and execution across thought leadership articles, sales enablement materials, lead magnets, whitepapers, research reports, one-sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks for a portfolio of B2B accounts
Lead content audits mapped to the B2B buyer journey, using audience research, market analysis, and direct stakeholder and customer interviews to identify where content is and isn't driving pipeline
Set the strategic direction for each account's content roadmap, aligning every deliverable to client revenue and pipeline goals rather than treating content as a standalone output
Enhance and optimize business operations through the deployment of AI technologies
Utilize and leverage Power Digital's nova ecosystem to benefit your department's objectives
Ensure timely delivery of all Integrated Content workflows, maintaining 100% adherence to Power Digital's processes (Asana, Slack, Pulse)
Proactively surface strategic insights and business-critical updates to both internal and client teams, positioning yourself as the point of authority on the account's content direction
Stay ahead of B2B content marketing trends and AI-driven content practices, educating clients on recommended actions and future strategy
Lead cross-functional content initiatives, coordinating with Paid Media, SEO/AEO, Creative, and Sales teams to ensure content strategy operates as the connective tissue across channels
Independently manage a book of B2B client accounts, ensuring comprehensive strategic and operational coverage
Execute 100% of Integrated Content deliverables with high accuracy and quality (no errors that would yield a negative impact to revenue for clients)
Set informed content goals and forecasts based on historical client data and current audience needs, with the ability to adapt or re-forecast as market and account conditions shift
Lead communication with internal and client teams including C-level stakeholders
Power Circuit Completion & Adoption on applicable accounts
On time for all deliverables & launches
Role Requirements:
Minimum of 5 years of experience in a B2B Integrated Content Marketing role with direct client-facing experience, ideally supporting complex, multi-stakeholder sales cycles
A journalism or copywriting foundation is strongly preferred. This discipline underpins credible strategic recommendations and gives this person authority when writing or reviewing high-stakes B2B content
Advanced understanding of data analysis and data visualization utilizing tools such as (but not limited to): HubSpot, Salesforce, GA4, Figma, or Unbounce
Advanced, fluent proficiency with AI tools as a core part of the strategic workflow, specifically Claude, ChatGPT, Gemini, and Perplexity — used for research, ideation, drafting, and content operations at scale
Advanced knowledge of B2B Integrated Content strategy spanning thought leadership, lead magnets, sales enablement material, whitepapers, research reports, one-sheeters, brochures, brand website copy, sales and conversion-focused landing pages, and brand messaging, with a focus on aligning every deliverable to business goals and revenue priorities
Demonstrated ability to set strategy including defining the content thesis for an account and defending it under scrutiny
Exceptional time management, prioritization, and organizational skills for strategy planning, task delegation, and reviewing deliverables across a high-volume, high-complexity account load
Ability to provide positive and constructive feedback to team members supporting on accounts, with proven experience training and upleveling other strategists or writers
Proactive, solution-oriented problem solver with a team-player mentality and a bias toward original thinking over templated execution
Exceptional presentation skills, with proven ability to present integrated content strategy and sales pitch presentations directly to C-suite executives, tailoring storytelling for the room and delivering actionable, defensible recommendations under executive scrutiny
Forward-thinking, product-level perspective on the content offering itself; someone who proposes new formats, services, and approaches rather than only refining what already exists
Key Performance Indicators (KPIs)
Client Book Revenue per Employee: $30k
Client Retention: 90%
Team Retention (of DRs if applicable): 90%
Range of the number of accounts (8-12)
Most Important Things (MITs)
Manage accounts with the highest workflow volume or complexity with positive feedback → primarily working on Enterprise and/or Growth accounts
Deep literacy of the full B2B marketing funnel and buyer journey, and command of the role Integrated Content plays in moving multi-stakeholder deals through it
Identifies the biggest Integrated Content opportunities based on client goals and pipeline priorities, and delivers a clear, defensible strategic roadmap for execution
Working with the team to delegate Integrated Content tasks and receive them back with enough time to review so that you are always hitting deadlines in regards to client workflow with minimal errors (no typos, grammatical issues). Strong attention to detail with minimal review from Account Managers and Account Directors.
Benefits & Perks:
Base salary + commission opportunities
Prepaid Medicine Plan
15 paid vacation days (PTO) per year
Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
Fully flex work environment: full-remote, in-office, or hybrid
A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
Employee Assistance Program (EAP)
17 observed Colombian national holidays + 2 mental health recharge days per year
Legal benefits like Prima, Cesantias
Paid Social Security
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
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