Proposition Content Manager (Quản lý Nội dung Tiếp Thị Sản phẩm)
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Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Take full responsibility of Prudential digital marketing strategies including Prudential’s content hub and social media.
Job Purpose / Mục tiêu vị trí
Develop and manage customer proposition content that effectively communicates Prudential’s products, services and value propositions across the customer journey.
The proposition Content Manager is responsible for translating complex insurance products, customer propositions and business objectives into compelling, customer first narratives that support acquisition, engagement, retention and cross-sell objectives. This role partners closely with Product Propositions, Brand, Distribution, Customer Experience, Legal & Compliance and Art teams to ensure all proposition communications are accurate, relevant commercially effective and aligned with Prudential’s brand positioning.
Job Responsibilities / Phạm vi công việc
Understand the industry nature, business requirement, customer proposition and customer insight
Understand marketing tactics and application to translate it into different types of content format.
Understand different region cultures within Vietnam
Liaise with brand team to ensure brand consistency
Collaborate with social and design teams to plan and develop site content, style and layout
Coordinate with media team for the up-to-date and right approach on social & other media channels
Develop customer proposition messaging for insurance products and value-added services
Translate product features, benefits and technical information into simple, compelling customer language
Own messaging frameworks, communication hierarchy and value propositions across customer segments
Conduct market and competitor research to identify communication opportunities and improve proposition differentiation
Continuously optimize proposition messaging based on customer insights, campaign performance and business feedback
Job Accountability / Trách nhiệm chính
This role is to:
Develop clear, differentiated and customer-first value propositions across products and services
Ensuring messaging address customer needs, pain points and motivations
Produce accurate, consistent, compliant and engaging product communications that improve customer understanding
Translate complex insurance concepts into simple, relevant and emotionally engaging narratives.
Continuously improve proposition storytelling by leveraging customer insights, market trends and emerging communication approaches
Ensure all the content achieve the give engagement & retention KPIs .
Job Requirements / Yêu cầu
Education
Bachelor’s degree in marketing, Communications, Business or a related field
Experience
Minimum 5 years of experience in MNC/ Marketing Department/ Product Marketing or relevant departments
Experience in financial services, insurance or highly regulated industries is preferred
Competency
Customer Insight; Creative thinking, Product & Proposition Storytelling, Product Marketing, Business Acumen
Excellent written English and Vietnamese
Strong presentation and storytelling capability
Familiar with insurance products and financial services is an advantages
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.