CREATIVE DIRECTOR
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YOU SHOULD APPLY FOR THIS JOB IF:
You believe that ‘collaboration’ isn’t a buzzword, it’s the only way to get to brilliant and insightful work;
You know that great ideas come from anywhere and you have the stories and experiences to prove it;
You enjoy a fast paced environment where creativity is often fluid and reactive;
You love stories in all their shapes and sizes: big stories that unfold over years and little stories that happen in seconds;
You love writing characters and their stories, no matter what the genre;
You never put your ego first.
RESPONSIBILITIES AT THIS POSITION
Lead the brand strategy, identity and market opportunity assessments;
Partner with studio team to determine positioning, consumer target and product features to increase brand growth, content development and go-to-market strategies;
Distill large volumes of consumer research, intel and market trends into tangible and applicable insights that can be used to improve the player experience and inform strategies for brand performance and activation executions;
Write, critique and refine short form (15 sec - 30 sec) pieces of product commercials;
Direct voice actors, external production partners, and composers with clear and actionable creative direction;
Pitch creative work through the lens of insights, both business and cultural. You should be able to communicate why an idea is right for this audience, at this time and in this place;
Write, create and design creative presentations with minimal support;
Work closely with marcom strategy, brand marketing and channel intelligence to develop and refine ideas based on insights and strategies;
Collaborate with our channel and UA teams to develop and support creative on their channels and platforms;
Assume a cross-functional leadership role in promoting agreement to goals and responsibility for results across departments including creative development, integrated communications, media, insights, publishing and finance;
Partner with Consumer Insights and Analytics teams to identify opportunities and challenges across merchandising, messaging and games to improve player experiences/results;
Create a culture that encourages employees to test new ways to reach and engage players and fans