Growth & Content Marketing Specialist (UGC)
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This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is a software company focused on growing its subscriber base through content marketing, social media campaigns, and performance-driven marketing strategies. The company is looking to expand its use of short-form video content, engaging creative messaging, and data-driven marketing workflows to drive user acquisition and conversions.
ROLE OVERVIEW
The Growth & Content Marketing Specialist (UGC) will lead social media marketing, short-form UGC video production, and performance marketing initiatives to support software subscriber acquisition. This role focuses on replacing text-based social media content with engaging videos, compelling creative hooks, and measurable marketing campaigns.
The ideal candidate has experience creating high-performing short-form video content for SaaS or B2B products, managing social media distribution, and implementing CRM and analytics tracking workflows. This is an independent, hands-on role responsible for executing the complete marketing cycle, from creative concept development and video production to campaign optimization and conversion analysis.
LOCATION
Fully Remote | 9:00 AM - 6:00 PM EST with 1 hour lunch break.
KEY RESPONSIBILITIES
UGC VIDEO PRODUCTION & CONTENT CREATION
- Develop creative marketing concepts, engaging hooks, and video scripts that showcase software features and benefits.
- Script, produce, and edit short-form UGC videos ranging from 30 to 60 seconds.
- Create visual social media content designed to increase user engagement and software subscriber acquisition.
- Develop product showcase videos and feature demonstrations tailored to target subscriber segments.
- Use video editing tools and AI-generated video solutions to support content production.
- Create content that communicates software benefits through compelling visual storytelling.
SOCIAL MEDIA MARKETING & DISTRIBUTION
- Manage the distribution of video content and visual marketing assets across LinkedIn, Facebook, and YouTube.
- Develop and execute social media campaigns targeting software subscriber acquisition.
- Test different content formats, creative hooks, messaging strategies, and distribution channels.
- Evaluate social media engagement and campaign performance to identify opportunities for improvement.
- Explore new marketing channels and formats to support user acquisition.
CRM INTEGRATION & MARKETING ANALYTICS
- Set up CRM integrations using HubSpot or comparable platforms to support marketing tracking and reporting.
- Connect marketing channels with CRM systems and analytics tools to monitor campaign performance.
- Build tracking workflows and dashboards to measure website traffic, landing page conversions, and campaign ROI.
- Monitor user journeys from social media engagement through website visits and software conversion.
- Analyze traffic redirection, click-through rates, and user drop-off points to identify opportunities for campaign optimization.
CAMPAIGN TESTING & PERFORMANCE OPTIMIZATION
- Develop and test multiple creative messaging strategies to improve marketing performance.
- Analyze campaign metrics, including traffic, engagement, click-through rates, and landing page conversions.
- Refine video hooks, creative concepts, and distribution strategies based on campaign performance.
- Use performance data to improve software trial and subscriber acquisition.
- Present campaign options, portfolio examples, and strategic marketing recommendations to leadership.
MARKETING AUTOMATION & LEAD MANAGEMENT
- Build automated lead capture workflows to support inbound marketing campaigns.
- Set up follow-up and reminder workflows similar to standard inbound marketing funnels.
- Connect marketing activities with CRM systems to support lead tracking and conversion monitoring.
- Use marketing automation to support campaign execution and subscriber acquisition.
QUALIFICATIONS
EXPERIENCE
- 3+ years of experience in content marketing, UGC video production, or social media growth for SaaS or B2B products.
- Proven experience producing engaging short-form video content with strong creative hooks and high audience retention.
- Experience developing and executing social media marketing campaigns.
- Hands-on experience setting up marketing analytics, CRM integrations, and performance tracking dashboards.
- Experience analyzing marketing campaign performance and user conversion paths.
- A strong portfolio demonstrating previous video campaigns and marketing deliverables.
SKILLS
- Strong ability to develop creative concepts, video scripts, and engaging hooks for short-form content.
- Ability to produce and edit 30-to-60-second UGC videos and software product demonstrations.
- Experience managing content distribution across LinkedIn, Facebook, and YouTube.
- Ability to develop and test creative messaging strategies to improve engagement and conversions.
- Proficiency with video editing tools such as CapCut, Adobe Premiere, or AI-powered video suites.
- Ability to configure CRM integrations and marketing tracking workflows using HubSpot or similar platforms.
- Experience building marketing performance dashboards and monitoring campaign metrics.
- Ability to analyze website traffic, click-through rates, landing page conversions, and user drop-offs.
- Understanding of automated lead capture, follow-up, and reminder workflows.
- Ability to independently manage marketing campaigns from initial concept through execution and optimization.
- Strong creative judgment and ability to make data-driven marketing recommendations.
- Ability to present campaign options and strategic recommendations to leadership.
PREFERRED EXPERIENCE & SKILLS
- Experience using AI video generation tools to support creative production.
- Experience implementing marketing automation workflows.
- Familiarity with HubSpot, Facebook Pixel, and Google Tag Manager.
- Experience with indexing setups.
- Background in organic growth strategies for subscription software products.
WHAT SUCCESS LOOKS LIKE
FIRST 30 DAYS
- Complete an audit of existing marketing and creative assets.
- Produce and deliver the first batch of UGC product videos.
- Launch initial visual social media marketing campaigns.
FIRST 60 DAYS
- Establish marketing tracking dashboards connected to CRM and analytics systems.
- Implement tracking to monitor user journeys from social media post impressions through website landing pages.
FIRST 90 DAYS
- Establish an ongoing, predictable content production pipeline.
- Demonstrate measurable traffic growth and audience engagement.
- Track and report conversions into software trials and subscribers.
OPPORTUNITY
The Growth & Content Marketing Specialist (UGC) will take ownership of content creation, social media campaigns, marketing analytics, and campaign optimization for a software product.
APPLICATION PROCESS:
TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:
- Fill in the application form
- Record a video showcasing your skill sets