Director, Brand Creative
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Our client is a growing portfolio of direct to consumer lifestyle brands alongside a flagship B2B brand, built on a foundation of craftsmanship and innovation that spans decades. With a people first culture and a strong commitment to diversity, inclusion, and community impact, the organization has become known for disrupting the categories it competes in while staying true to its founding values. As the company continues to invest in a modern, AI enabled approach to creative production, they are looking for a Director of Creative to lead and evolve that work across the entire portfolio.
Position Overview
This role offers a rare opportunity to shape creative direction across a multi brand portfolio spanning both consumer facing and business to business channels. You will lead a lean, AI enabled in house team, balancing high level creative strategy with hands on execution, ensuring the work moves at the speed modern marketing demands. Working in close partnership with senior leadership, you will have direct visibility into commercial decision making and a clear path to grow into broader leadership as the organization scales. For a creative leader who enjoys building systems, developing talent, and shaping work that spans both brand building and performance marketing, this is a chance to leave a lasting mark on how a growing portfolio shows up in the market.
Position Responsibilities
Lead and evolve creative direction across multiple consumer brands and a business to business channel, ensuring distinct brand voices with consistent standards
Maintain and apply brand guidelines across the portfolio, ensuring alignment across paid, organic, owned, and retail channels
Partner with senior leadership and cross functional teams to align creative with commercial priorities
Support and evolve an AI enabled production model using current and emerging tools, establishing efficient creative processes, briefs, and workflows
Direct studio and location shoots across brands, from concept through delivery, partnering with freelance talent and external partners as needed
Support creative strategy and execution for the business to business channel, adapting approaches to meet both performance driven and brand building needs
Lead and develop a lean in house creative team, providing clear direction, feedback, and support to drive growth and high quality output
Foster a collaborative, inclusive, and craft focused team culture
Position Qualifications
Required
A strong portfolio demonstrating creative leadership across campaign, digital, brand, email, and social work
A minimum of 8 years of experience in creative roles, including leadership responsibility, or a combination of education and experience providing equivalent knowledge
Experience leading multi brand creative across both performance and brand building contexts
Hands on experience directing studio and location shoots from concept through delivery
Demonstrated fluency with AI tools and creative workflows
Experience developing and maintaining brand guidelines across multiple brands
Ability to collaborate and influence across ecommerce, growth, and brand teams
Preferred
Experience working across multiple brands within a single organization
Exposure to business to business creative environments
Background in home furnishings, lifestyle, or related categories
Background in UX or web design
If you are ready to lead creative for a growing, multi brand organization and help shape the future of an AI enabled creative function, we would love to hear from you. Apply now and a member of Talentfoot’s recruitment team will be in touch should your background, experience, and skills match our client’s requirements.