Graphic Design Lead

For candidates based in the New York City area, this role follows a hybrid schedule from our Brooklyn office. Candidates based outside the NYC area may work fully remote.
Tapstitch is looking for a Graphic Design Lead to join our content and brand team through an initial three-month, full-time contract, with the potential to transition into a permanent full-time role.
This is a highly hands-on, execution-focused role for a designer who can translate creative direction into polished, effective work across events, social media, campaigns, web, email, merchandise design, and other marketing channels.
You'll work closely with the Head of Content and Brand to bring Tapstitch's visual identity to life across digital and physical touchpoints. You'll be expected to take direction, understand the goal behind a project, and independently carry the work through from concept development to final execution.
This role is not responsible for leading a full rebrand or independently redefining the company's brand identity. Instead, you'll help elevate and evolve how the brand system is applied, identifying opportunities to improve consistency, strengthen visual storytelling, and make the brand feel owned across channels.
You'll have meaningful input into visual direction within those established brand parameters, including how campaigns, content series, events, and other initiatives come to life. You should be comfortable proposing new approaches, introducing stronger design solutions, and helping refine our visual standards while remaining aligned with broader brand strategy and creative direction.
Your work will range from decks and sales material to social content, campaign visuals, event signage, physical displays, apparel graphics, presentations, and other marketing assets. You'll also help build the templates, systems, and production processes that allow Tapstitch to create more consistent and scalable design work.
This role is ideal for someone who is self-sufficient, organized, and capable of moving projects forward without extensive guidance. At the same time, creative collaboration is core to our team - thinking outside the box and suggesting new concepts is encouraged. Success in this position requires strong listening skills, attention to the brief, and the ability to incorporate feedback accurately and quickly while staying on brand.
Requirements
Execute high-quality design work based on creative direction, campaign goals, and structured briefs
Translate feedback and strategic direction into thoughtful, polished visual solutions
Help evolve and elevate Tapstitch's existing visual identity across social, brand, marketing, partnerships, and events
Identify opportunities to improve how established brand elements are applied without departing from the broader brand strategy
Develop visual directions for campaigns, content series, product launches, partnerships, and events in collaboration with the Head of Content and Brand
Bring forward thoughtful design recommendations while remaining responsive to feedback and aligned with established priorities
Design assets for social media, including Instagram carousels, Stories, TikTok and Reels overlays, YouTube thumbnails, LinkedIn graphics, and other channel-specific design
Build and maintain scalable templates for recurring content series, launches, campaigns, and internal teams
Create visual assets for product launches, seasonal campaigns, partnerships, and apparel drops
Design event materials, including signage, booth and display graphics, step-and-repeats, presentation boards, printed collateral, invitations, and other physical brand touchpoints
Help develop creative approaches for displaying Tapstitch products, apparel samples, and custom branding elements at events, showrooms, shoots, and activations
Prepare production-ready files and collaborate with vendors or internal teams to ensure physical materials are produced accurately
Create apparel graphics using Tapstitch products for campaigns, content, events, partnerships, and brand activations
Design storytelling assets for case studies, educational content, founder stories, product highlights
Support web and marketing design needs, including emails, landing pages, blog graphics, sales materials, and presentations
Collaborate with the content team on short-form video, including overlays, motion graphics, text treatments, and light editing support
Iterate on creative based on feedback, platform insights, and performance data
Build and refine templates, guidelines, and visual systems that improve consistency and make design more scalable across teams
Own assigned design projects from initial brief through final delivery, including concepting, revisions, resizing, file preparation, and handoff
Organize and maintain design files, templates, brand assets, and production-ready files
Use AI tools to explore visual directions, generate assets, and improve design workflows when needed
Manage multiple projects, priorities, and deadlines in a fast-moving environment

Qualifications
2–5 years of professional graphic design experience, ideally in B2B spaces within fashion, consumer brands, technology, agency, or a startup
A portfolio demonstrating strong visual taste, layout skills, typography, hierarchy, and brand consistency
Proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator
Experience with Figma and Canva
Strong ability to interpret briefs, follow creative direction, and incorporate feedback
Ability to work independently while staying closely aligned with the broader team and project goals
Understanding of social-first design and platform best practices across Instagram, TikTok, YouTube, LinkedIn
Experience preparing files for digital and print production
Strong attention to detail, especially around typography, spacing, composition, and consistency
Ability to communicate clearly, ask thoughtful questions, and flag potential issues early
Strong organizational skills and the ability to manage several projects at once
Interest in fashion, streetwear, creator culture, and internet trends
Interest in AI tools and a willingness to experiment with emerging design workflows and technologies
Short-form video editing and content creation skills
Experience with iPhone photography or video
Experience designing apparel graphics, packaging, or custom branding materials
Experience supporting trade shows, pop-ups, retail displays, conferences, or experiential events
Familiarity with print production, large-format graphics, fabrication, or vendor coordination
Experience working with creators, entrepreneurs, or emerging consumer brands
Motion design or animation experience

Benefits
The opportunity to create highly visible work across digital, physical, and experiential channels
A meaningful role in elevating and evolving Tapstitch's visual identity
Experience building design systems and templates used across a growing global company
Direct collaboration with content, marketing, growth, sales, and partnerships teams
Exposure to creators, entrepreneurs, and emerging clothing brands
The opportunity to work across both digital design and real-world brand experiences
A fast-moving startup environment where strong ideas can quickly become real campaigns and activations
The potential to transition into a permanent full-time role following the initial three-month contract
Competitive salary and perks
About Tapstitch
Tapstitch is a fast-growing, VC-backed fashion-tech startup on a mission to revolutionize how clothing brands are built.
We combine the ease and speed of print-on-demand with the quality, variety, and creative freedom of a premium manufacturer, making it radically easier for anyone to launch and scale a fashion brand. Our platform gives entrepreneurs, influencers, athletes, musicians, community groups, and existing labels access to high-quality, on-trend apparel that they can customize, brand, and dropship globally.
Since launching in March 2024, we've grown at breakneck speed, now powering thousands of fashion brands. In March 2025, we closed a major Series A led by Tier 1 commerce investors. We're scaling fast, expanding our NYC headquarters, growing our global team, and building the most powerful platform in fashion.