UX Researcher
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About us
Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers. Our purpose is to help all families discover the joy of everyday life. As a senior member of our product research team, you’ll bring that purpose to life across Target.com, Target apps, internal tools, and more through the design of new retail experiences and the evolution of existing ones.
The UX Research Team is responsible for building empathy for the Target Guest and Target Team Member throughout the product development lifecycle for Target’s digital products, inclusive of web experience, app experience and internal tools. The UX product researcher is a key partner to several functions in the digital group including product owners, UX product designers, engineers, data scientists, content designers, accessibility consultants, and site merchandisers.
About the job
As a UX Researcher , you’ll support research and product teams throughout the research project lifecycle – coordinating the process, executing usability studies, conducting post-research synthesis, and crafting clear and compelling stories that lead to actionable insights. You’ll report to the Sr Manager UX Research , partner with a team of UX Researchers, and closely collaborate with a multi-disciplinary team, including: UX Designers, Content Designers, Product Owners, and Accessibility Consultants.
In this role, you’ll conduct research at all stages in the research lifecycle – exploratory, refinement, and validation – and work across Target’s suite of digital tools, including the Target website, Target app, internal tools, and in-store digital tools. This includes the creation of entirely new experience, as well as improvement of existing ones. You will collaborate with Senior and Lead Researchers in working with Product and Design teams to identify key research needs, discern appropriate research methodologies, and conduct the research. You will support Senior and Lead Researchers in translating data into actionable insights for qualitative and quantitative research projects. You will assist the Research Coordinator in managing the recruitment process. You value inclusive and equitable research practices and are always looking for ways to improve our process.
We’ll support you along the way with robust onboarding, as well as personal and career development, to help you grow as a strong Product Researcher. The exciting part of retail? It’s always changing!
Core Responsibilities :
Supports the Sr Researcher(s) with research requests, from scoping initiatives, coordinating testing needs and synthesizing findings
Supports product and business teams throughout the research project life cycle – recommending appropriate methodology , scoping, and coordinating the entire process, facilitating in-field research and post-research synthesis through analysis
Conducts and synthesizes qualitative and quantitative research projects – including, but not limited to: in person moderated testing, remote moderated & unmoderated testing, surveys, heuristic reviews, benchmark studies, concept testing, online intercepts
Assists the broader team in keeping our ongoing research library up-to-date and comprehensive
Required Qualifications:
2-5 years of experience in UX Research for digital product teams or in C onsumer / Market research
D egree in Anthropology, Social Science, Design Research, Psychology, Human Factors, HCI, or related field (Post Graduation preferred)
Basic e xperience in Lean UX Research methods, including remote moderated & unmoderated testing, online intercepts
Basic e xperience and understanding of retail – both store and online
General a wareness and understanding of accessibility guidelines and requirements
Preferred Skills :
Genuine curiosity about market landscape, people and experiences
Excellent written and verbal communication skills; demonstrated ability to effectively communicate complex concepts to cross functional partners
Excellent interpersonal and communication skills
A strong ability to tell compelling stories from data
Comfortable within ambiguity with the ability to prioritize; demonstrated ability to manage multiple projects (both small and large) and adjust to changing priorities
Strong sense of accountability and ownership of tasks
Strong project management skills – experience managing multiple projects at various stages in the project life cycle.
Proficient in PowerPoint , Outlook, Word and other MS Office software.
Comfortable speaking to a diverse group of people and leading conversations to discover research insights.
Useful Links-
Life at Target- https://india.target.com/
Benefits- https://india.target.com/life-at-target/workplace/benefits
Culture- https://india.target.com/life-at-target/belonging