Group Head Content Planning
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About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com .
Lead content strategy development across brands and campaigns, ensuring content plans are aligned with business goals, audience behavior, and platform performance. This role oversees integrated content planning across social, video, KOL, and digital channels while managing collaboration between media, creative, social, and performance teams.
The Group Head is also responsible for leading the Content Planning team, managing senior client relationships, and driving content effectiveness through data and insights.
Key Responsibilities
Content Strategy
Lead integrated content strategies across campaigns and always-on activity
Define content roles by platform and audience objective
Translate media and business objectives into clear content direction
Ensure content plans support brand, performance, and campaign goals
Identify opportunities based on audience behavior, trends, and platform updates
Content Planning & Development
Oversee development of content briefs, messaging, and campaign narratives
Ensure consistency of messaging across channels while adapting content formats per platform
Work closely with creative, social, and production teams during execution
Review content outputs to ensure alignment with strategy and timelines
Support development of platform-first and creator-led content approaches
Performance & Optimization
Monitor content performance across engagement, views, CTR, watch time, and conversions
Analyze performance data to identify content improvements and optimization opportunities
Recommend content adjustments based on results and audience response
Apply insights from platform trends, social listening, and competitor activity into planning
KOL & Social Integration
Lead KOL and creator content planning across campaigns
Ensure influencer content aligns with campaign objectives and brand messaging
Coordinate integration between paid media, organic social, and creator content
Work with influencer/KOL teams to support amplification plans and content rollout
Team & Cross-Functional Collaboration
Lead and manage Content Planning team members across projects
Work closely with media, strategy, creative, social, and performance teams
Ensure plans are realistic based on timelines, budgets, and platform requirements
Support pitches, campaign planning, and internal strategic discussions
Client Management
Lead content strategy presentations and discussions with clients
Explain strategic recommendations clearly using data and rationale
Support regular performance reviews and optimization recommendations
Build strong working relationships with key client stakeholders
Key Capabilities & Skills
Strong understanding of content strategy, social platforms, and digital ecosystems
Experience developing integrated campaigns across social, video, and creator content
Strong analytical skills and ability to interpret content performance data
Clear communication and presentation skills
Strong stakeholder and team management capabilities
Able to manage multiple brands and projects simultaneously
Strong PowerPoint/Google Slides and Excel/Google Sheets skills
Basic Requirements
7–10+ years of experience in content strategy, social media, digital marketing, or related fields
Experience managing integrated campaigns and leading teams
Experience working with KOLs, creators, and digital-first campaigns
Strong understanding of platform formats and content performance metrics
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