Copywriter

Who We Are:

IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

Key Responsibilities and Accountabilities
As guardian of our brand tone of voice and written word, you’ll lead and own the development of our core communications
Develop and write compelling content for the agency’s digital platforms, ensuring consistency that effectively communicates the services, values, and industry expertise
Create persuasive and targeted B2B & B2C marketing content to nurture leads and build client relationships
Lead our LinkedIn strategy, collaborate with executives to develop thought leadership content, including blog posts, opinion pieces, and interviews
Work closely with the Corporate Communications Team to draft key messaging for public relations campaigns
Research industry trends and insights to ensure content remains relevant, innovative, and impactful
Edit and proofread Marketing & Sales materials like RFP responses, sales decks and content to maintain high-quality standards across all communication channels
Develop industry event content and concept panel talk themes and content ideas
Maintain a deep understanding of the sports marketing landscape to craft industry-specific narratives that enhance brand authority

Skills and Abilities
A natural storyteller who knows how to turn ideas, strategy and raw content into beautifully crafted narratives
You work with speed and precision, the ability to self-direct and work with minimal supervision
Highly organised, thrive in high-pressure environments, stay focused and sharp when deadlines are tight
Detail-obsessed but never lose sight of the bigger picture
You’re curious, culturally aware and have a passion for sport, culture and storytelling
You’re proactive and solutions-focused, if something isn’t quite right, you instinctively find a better way
The ability to build and maintain effective relationships with a range of key internal and external stakeholders (often in different countries and time zones)
A strong team player that is flexible dependent on business demand
You care deeply about craft, clarity and impact, and want your work to help win business

Knowledge and Experience
Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field is preferred
4+ years of experience in copywriting, content creation, or editorial roles, preferably within a marketing or agency environment
Strong portfolio demonstrating expertise in writing across various formats and platforms
Exceptional writing, editing, and proofreading skills with a keen attention to detail
Ability to tailor messaging for different audiences, from social media to executive communications
Experience writing B2B & B2C content and understanding of digital marketing strategies
Knowledge of SEO best practices and digital content optimization
Strong organizational skills and ability to manage multiple projects simultaneously
Passion for sports and an understanding of the sports marketing industry is a plus
Integrates AI tools to improve idea generation and workflow

Working Conditions
This is a permanent position
This role will be based at Chiswick Park, with some flexibility on remote working as appropriate
Working hours are 9:00 – 17:00, Monday to Friday
May be required to attend (and travel to) locations, including other IMG buildings and meetings
Unsocial hours may be required, as dictated by the demands of the business schedule
Adapting to use of new systems and technology where appropriate

TKO EEO Statement:
TKO is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding non-discrimination in employment. TKO makes employment decisions based on merit and qualifications, without considering an employee’s or applicant’s race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. TKO also provides reasonable accommodations for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and applicable state or local laws. For information about Privacy and Information Security for TKO employment candidates, please review our Privacy Policy . For information regarding Terms of Use for this and other TKO websites, please review our Terms of Use.