Senior Copywriter
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About us
Yodeck is a fast-growing Software-as-a-Service (SaaS) company that is laser-focused on disrupting the $23B digital signage industry. Yodeck’s affordable, easy-to-use, and feature-rich solution has been developed to democratize digital signage and empower with it any and every business around the world. Yodeck was first introduced in 2016 and now powers over 200,000 screens across every type of business from restaurants and retail stores, to schools, stadiums and conference halls. Yodeck is now in the top 5 of digital signage SaaS platforms in the world, and we are looking for curious and smart people to drive even faster!
About the role
We are looking for an experienced, strategic, and creative Senior Copywriter to help shape how Yodeck communicates with customers, partners, prospects, and the wider market. As a Senior Copywriter, you will play a key role in developing compelling, customer-focused content that strengthens Yodeck's brand, supports marketing initiatives, communicates product value, and drives business growth. You will own the creation and editorial quality of written content across multiple channels, ensuring every piece reflects our brand positioning, tone of voice, and messaging framework. Reporting to the Brand & Communications Team Lead, the Senior Copywriter collaborates with cross-functional stakeholders to deliver impactful content across multiple channels, supporting brand awareness, product communication, customer education, customer engagement, and lead generation initiatives.
Responsibilities
Content creation
Create high-quality, audience-focused content across multiple channels and formats, including website content, landing pages, blogs, email campaigns, newsletters, social media, advertising, video and podcast scripts, webinars, customer stories, case studies, event materials, sales enablement assets, product communications, and thought leadership.
Develop messaging and content that supports strategic marketing initiatives, including product launches, growth campaigns, website initiatives, employer branding, community and academy initiatives, webinars, podcasts, and external communications.
Translate complex product features and business concepts into clear, engaging, customer-focused messaging tailored to different audiences, industries, and stages of the customer journey.
Collaborate with cross-functional teams to develop content that supports business objectives, campaign planning, and creative storytelling while ensuring consistency with Yodeck's brand positioning, tone of voice, and messaging framework.
Repurpose and optimize content across multiple channels to maximize reach, engagement, and business impact.
Content quality and optimization
Review, edit, and refine content to ensure accuracy, consistency, readability, and alignment with Yodeck's editorial standards and brand guidelines.
Apply SEO and GEO best practices to create discoverable, high-quality content, collaborating closely with the SEO team to align with search strategy, user intent, and evolving AI-powered search trends.
Monitor content performance and continuously improve content based on data, audience insights, stakeholder feedback, and emerging content marketing best practices.
Leverage AI-assisted content workflows to improve research, ideation, drafting, editing, and content production while maintaining high editorial standards.
Requirements
5+ years of professional copywriting or content marketing experience, preferably in a B2B SaaS environment.
Professional proficiency in English, with exceptional written communication, editing, proofreading, and storytelling skills.
Proven experience creating high-quality content across multiple marketing channels and formats.
Strong understanding of brand strategy, messaging frameworks, tone of voice, and editorial standards.
Solid understanding of SEO fundamentals, search intent, keyword optimization, and on-page content best practices, with familiarity with Generative Engine Optimization (GEO) principles and AI-powered search trends.
Ability to translate complex technical concepts into clear, compelling, and customer-focused messaging.
Familiarity with AI-assisted content creation tools and workflows, such as OpenAI GPT, Google Gemini, Anthropic Claude, or similar platforms.
Strong organizational, communication, and stakeholder management skills, with the ability to manage multiple projects and deadlines.
Nice-to-Have
Experience writing for B2B SaaS, technology, or software companies.
Experience creating thought leadership content for executives or subject matter experts.
Familiarity with product marketing concepts, including product launches, messaging, positioning, and go-to-market initiatives.
Experience with CMS platforms such as WordPress.
Basic understanding of analytics tools, such as Google Analytics 4, to evaluate content performance.
Experience collaborating with PR agencies, media, or external contributors.
Experience creating or adapting content for video, webinars, podcasts, or other multimedia formats.
Familiarity with localization or creating content for international audiences.
Benefits
Competitive salary
Company-wide bonus scheme and a great Stock Option plan
Amazing workplace, certified as Great Place to Work
Hybrid Work From Home policy
Office gym, nutritionist, and meal vouchers
Individual training budget for professional development
Private medical insurance plan
Fun and collaborative start-up environment (with amazing offices!)
Flexible working arrangements
Commuting Expenses
Equal opportunity and workplace diversity
As part of our dedication to the diversity of our workforce, Yodeck is committed to Equal Employment Opportunity. Our people are our strongest asset and we acknowledge that all we have achieved so far is the solid outcome of our people’s contributions.